1. Did you do your research?
Recommendations from friends are great, but make sure you check out their website, portfolio or professional work they have done. Google them! See what others have said, what they have been involved in. If they are new to the field and you really like their makeup, don't be afraid to ask for references. Also, the best test is to see how the makeup wears hours after the trial.
2. Make sure you schedule a trial.
The only way to know if you click with your makeup artist is to spend an hour or more working with them. If they don't do trials, be wary. Would you not test drive a car before you bought it?
3. Note how the interaction went during the trial.
Did they ask questions and make constructive suggestions during the trial? Did they listen to your concerns or ideas for makeup? Did you ask questions and how did they respond to them? Some makeup artists are really good at makeup, but don't always listen to the clients needs or explain what they are doing. It is not a fashion shoot, your special day is being captured for eternity on film. Make sure you are comfortable in the makeup that the artist suggests.
4. Do they seem professional and business minded?
Although makeup professionals can be fun, unique and quirky, they are not always the most reliable people. When selecting, a written agreement or contract is the best way to ensure and guarantee the day for you and the artist. Once you have made a connection with someone that has a great look for you, the last thing you want is to have to worry about doing your own makeup that day, or having Aunt Betty spackle her favorite rouge from 1970 on your stressed out face.
5. Don't be swayed by a price.
Many components go into bridal makeup: the experience of the artist, creating a look, shopping for and using the appropriate products, travel, setting up, clean up and prep work. Doing one bride usually takes half a day's work. Make sure you set aside a budget for the event, and be upfront and honest with the artist to work within your means.